News catgories


I’Anson Brothers Ltd Acquire The Golden Paste Company

Posted on Tuesday, October 31, 2017 by Sarah Wild

NORTH Yorkshire-based I’Anson Brothers Ltd, well known as the driving force behind the British Horse Feeds brand has purchased shares in natural health supplements business, The Golden Paste Company (GPCo).

From its distribution base in Killinghall near Harrogate, GPCo produce a range of products based on Whole Turmeric.

The business has a strong advocacy around championing human food use of turmeric, through a simple method of ‘cooking’ and preparation, which allows for a number of product formats, including; ready-made turmeric pastes, and in supplement form.

The Shareholders and Directors of I’Anson Brothers Ltd have purchased 75 % of The Golden Paste Company (GPCo) as part of this exciting new agreement with the portfolio of products working alongside the British Horse Feeds range of Speedi-Beet and Fibre-Beet.

Explains Sales Director, Will I’Anson: “We are very excited about this latest acquisition and partnership.  There is a great deal of synergy across all our related brands and product ranges not only in the UK but with our feed partners worldwide.

“We have many synergies and great opportunities together thanks to our wide distribution network, strategic feed partners in the UK and across the globe, our strong presence in the Animal feed, Pet and Equine Market, a bespoke NOPs approved manufacturing capability, and a wealth of experience from everyone in the team.”

Janine Kell will continue as Managing Director to head up the GPCo team, working alongside her husband Darren, Celine Scott and Kirsten Baul.

Said Janine: “We are excited for the opportunities that the support of I’Anson Brothers Ltd will enable us to achieve. Further developing our range of innovative products and making them more readily available to the market, servicing new and existing customers.”

The business will also benefit from the support of the I’Anson Brothers Ltd infrastructure and up selling opportunity from all divisions and alliances.

The use of turmeric dates back nearly 4,000 years to the Vedic culture in India, where it was used as a culinary spice and had religious significance.

For further information contact I’Anson Brothers Ltd on (01765) 689332.

Will I’Anson and Janine Kell celebrate the good news

Will I'Anson and Janine Kell

Revolutionary Equine Supplement Backed By Zara Tindall MBE

Posted on Tuesday, October 31, 2017 by Sarah Wild

An all-natural supplement range designed to aid the recovery of competition horses following high-intensity work has been launched by equine manufacturer Equitein.

Backed by brand ambassadors international event rider Zara Tindall MBE and jockey Michael Scudamore, the EQUIZYN and EQUIZYN PRO ranges combine the key ingredients of valine, potassium ascorbate and turmeric.

They work with the animal’s protein enzymes to promote joint mobility and immune system support, and have anti-inflammatory properties.

Manufactured at Equitein’s HQ in Rotherham, the start-up was founded last year by Midlands entrepreneur Jojar Dhinsa.

Following extensive research, development and testing, both products have now been introduced to market.

The products are already in use by event riders like Zara, who introduced it into her training regime for High Kingdom ahead of the 2017 Rolex Kentucky 4* event.

Zara added: “I’d definitely recommend EQUIZYN in any equestrian discipline. The experience I’ve had, especially with High Kingdom, has been fantastic.

“He felt better and finished better than he’s ever done before.”

Zara’s groom Suzi Cooper added: “EQUIZYN definitely worked for High Kingdom.

“He finished better than I’ve ever seen and his heart rate returned to normal so quickly following the event in extreme heat, and in the following weeks he seemed better than ever.”

National Hunt rider Michael Scudamore said: “I noticed a huge difference using EQUIZYN. The recovery time was two days between hard races, which is a definite improvement on last year. I’ll continue to use the product to improve the performance of my horses.”

The key difference between EQUIZYN and EQUIZYN PRO is that the ‘PRO’ version contains a unique blend of Manuka honey, which treats wounds in a fraction of the expected healing time.

Jojar, who runs international investment company Athlone Group, founded the company after talking to professional rugby players at his local gym, and discussing with them how best to recover after high-intensity exercise.

“I started to research the topic and found there was very little on the market with proven results for sport horses that undergo regular strenuous activity,” he said.

“EQUIZYN and EQUIZIN PRO are revolutionary, all-natural products that successfully aid the speedy recovery of horses following high-intensity exercise through joint support mobility, healing properties and immune system support.

“We’re very pleased to have already received backing from such elite equestrians.”

For further details visit:

Jojar Dhinsa

Jojar Dhinsa Headshot

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