News catgories


I’Anson Brothers Ltd Acquire The Golden Paste Company

Posted on Tuesday, October 31, 2017 by Sarah Wild

NORTH Yorkshire-based I’Anson Brothers Ltd, well known as the driving force behind the British Horse Feeds brand has purchased shares in natural health supplements business, The Golden Paste Company (GPCo).

From its distribution base in Killinghall near Harrogate, GPCo produce a range of products based on Whole Turmeric.

The business has a strong advocacy around championing human food use of turmeric, through a simple method of ‘cooking’ and preparation, which allows for a number of product formats, including; ready-made turmeric pastes, and in supplement form.

The Shareholders and Directors of I’Anson Brothers Ltd have purchased 75 % of The Golden Paste Company (GPCo) as part of this exciting new agreement with the portfolio of products working alongside the British Horse Feeds range of Speedi-Beet and Fibre-Beet.

Explains Sales Director, Will I’Anson: “We are very excited about this latest acquisition and partnership.  There is a great deal of synergy across all our related brands and product ranges not only in the UK but with our feed partners worldwide.

“We have many synergies and great opportunities together thanks to our wide distribution network, strategic feed partners in the UK and across the globe, our strong presence in the Animal feed, Pet and Equine Market, a bespoke NOPs approved manufacturing capability, and a wealth of experience from everyone in the team.”

Janine Kell will continue as Managing Director to head up the GPCo team, working alongside her husband Darren, Celine Scott and Kirsten Baul.

Said Janine: “We are excited for the opportunities that the support of I’Anson Brothers Ltd will enable us to achieve. Further developing our range of innovative products and making them more readily available to the market, servicing new and existing customers.”

The business will also benefit from the support of the I’Anson Brothers Ltd infrastructure and up selling opportunity from all divisions and alliances.

The use of turmeric dates back nearly 4,000 years to the Vedic culture in India, where it was used as a culinary spice and had religious significance.

For further information contact I’Anson Brothers Ltd on (01765) 689332.

Will I’Anson and Janine Kell celebrate the good news

Will I'Anson and Janine Kell

The Nedz Family is Expanding

Posted on Tuesday, October 3, 2017 by Sarah Wild

Nedz have been supplying the equestrian world with top quality straw based bedding for well over a decade and over that period of time the team has grown to include industry experts and leading riders, including Mary& Emily King, Steph Croxford and Geoff Billington. Now, the ‘behind the scenes’ team sees a new face join to help continue this growth.


Peter Forster will be joining theNedzteam as National Sales Managerto takethe high qualitybedding to even more stockists throughout the UK, as well as working to ensure the continued expansion of the brand as a leader in the equestrian bedding industry.

Having been brought up on a family farm in Northumberland, and surrounded by animals all his life, horses became a big part of Peter’s life from an early age when he enjoyed Pony Club activities and hunting. After going to Farming College he then went on to work in racing – working his way up to becoming a private trainer – and worked for names including Jenny Pitman, Mark Johnston, Brian Meehan and Norman Mason. One of his proudest achievements was breaking in Red Maurauder who went on to win the 2001 Grand National.

Peter has been a Sales Representative in the equestrian world for many years, most recently for Bedmax Shavings, where he spent 16 years working on the growth and development of the brand in both the UK and abroad. Peter is looking forward to the challenge in his newly appointed role. “Nedzprovides an exceptional quality product and provides a host of benefits to both owners and their equestrians. I am looking forward to being a part of the company’s growth,” he says.

Managing Director of Nedz, Lisa Cooper, is looking forward to welcoming Peter to the team. “With his wealth of experience in the industry, and thorough understanding of the equestrian market, I am very excited to have Peter join our team and help us grow the brand even more.”

For more information aboutNedz, visit


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