Posted on Wednesday, May 9, 2018 by Sasha Melia
Equine supplement specialist NAF will sponsor BETA International’s Champagne Bar for the second time in a three-year deal that runs until 2020. This high-profile support will see the feature branded as the NAF Five Star Champagne Bar – an extremely popular area where friends and business colleagues can gather in style for a glass of bubbly.
“We have established a great relationship with NAF during its time as sponsor,” said BETA International organiser Claire Thomas. “Before our new agreement, the company had already sponsored the area in our 2016 and 2017 shows, and commitment of this sort is a huge endorsement of the trade fair and its strength as a business platform on the world stage. We couldn’t be more delighted.”
Linda Porter, NAF sales and marketing director, added: “BETA International puts on an excellent trade fair and it proves to be a great platform for us as we look towards not only further investing in the UK market, but continuing to develop our international markets. The NAF Five Star Champagne Bar is an excellent way for us to showcase our brand as the experienced, trustworthy choice for retailers and their riders, owners and horses alike.”
NAF joins fellow sponsors Equestrian Trade News, Hy, Shires Equestrian, Toggi and main sponsor Neue Schule.
BETA International is the world’s leading trade fair for equestrian, country clothing, outdoor and pet products. The 2019 show takes place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email [email protected]