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Standing ovation at BETA International 2019

Posted on Thursday, January 24, 2019 by Sasha Melia

High-quality stands are a hallmark of BETA International, where almost 300 companies from around the world are on parade at this prestigious trade buying and business event.

To celebrate and reward the hard work and dedication that goes into delivering aesthetically pleasing commercial space, each one is automatically entered into the show’s Best Stand Awards. These are divided into two categories – Best Large Stand (32 square metres and over) and Best Small Stand (under 32 square metres) to reflect the different types of exhibitor in the halls.

Judging is carried out by a pair of independent judges. At BETA International 2019, these were Amanda Chadwick, of the Croner Group, and Kim Pengelly, of the show’s chosen charity, Hope Pastures.

This year, the winners were:

 

BEST LARGE STAND

 

Winner: Toggi

Judges’ comments: “A beautiful stand that is open and inviting with small, intimate areas for    meetings and discussions. We also liked the discreet sales areas for hats, body protectors and clothing – and the way that they made good use of height to display boots and hats. Staff were clearly branded in smart uniforms, pleasant and helpful.”

 

Highly commended: Platinum

Judges’ comments: “A rustic stand that was warm and inviting, with eye-catching water usage.”

 

 

1/2

 

BEST SMALL STAND

 

Winner: Harcour

Judges’ comments: “This stylish stand has the feeling of a proper shop. Staff were extremely knowledgeable about the products and keen to provide information and deal with queries.”

Highly commended: Stubbs England

Judges’ comments: “An impactful stand that really caught the eye and had staff who were clearly branded and happy to help.”

 

“Congratulations to our winners – they have done a brilliant job in creating stands that are both effective and extremely inviting,” said BETA International organiser Claire Thomas. “The standard in the halls was incredibly high, but our judges certainly rose to the challenge as they spent many hours in search of four exhibitors worthy of our hotly contested trophies.”

 

BETA International is the world’ leading trade fair for equestrian, country clothing, outdoor and pet products. This year’s show is taking place at the NEC, Birmingham, UK, from 20 to 22 January.

 

 

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