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Emma Massingale film wins US film award for Mole Valley Farmers!

Posted on Tuesday, December 5, 2017 by Heather Dodd

Mole Valley Farmers is delighted to hear that the short, quirky film shot at its Holsworthy store has won Best International Commercial 2017 at the US Equus International Film Festival, held last weekend in New York.

Animal behaviourist Emma Massingale (who is one of the company’s three sponsored riders), demonstrated her amazing talents by training an array of animals for the film, which promoted the Mole Valley Farmers brand. On hearing the good news Emma exclaimed:

“This is just fantastic! I am delighted that ‘Not your average store’ has won. As it involved not only the ponies but my dog, a chicken and a duck it was quite a challenge to get them to perform on cue in a store environment but as the film shows, it all came together on the night.” 

To see the film, go to:

Andy Skarzynski, Head of Marketing says:

“This is such great news!  The film is funny and light hearted, but has really helped us introduce the business to many new customers, which has been brilliant.  Many thanks to Emma, who worked with us for month to make this work and to Equine Productions, who filmed it.  We are delighted and are already planning the follow up, which should be screened on Horse and Country TV and Sky Adsmart in March”.

Mole Valley Farmers was started in 1960 by a small group of farmers in South Molton, North Devon. Today, there are over 7,700 farmer shareholders and 20,000 country members. It is a significant employer particularly in South West England, with a turnover in excess of £420 million.

Mole Valley Farmers trades as a cooperative, it has strong values in respect of the farming community and derives a meaningful income from rural retailing. Over the years the company has grown and developed its businesses and now consists of:

  • 10  Mole Valley Farmers retail locations in the South West
  • Mole Valley Forage Services
  • Mole Energy
  • Mole Care Veterinary Services
  • Mole Valley Farmers Online
  • Mole Valley Feed Solutions which includes –
    • 4 Ruminant feed mills
    • A network of feed blending facilities
    • A mineral and supplement plant
  • 36 Mole Country Stores
  • Farm buildings and fabrication
  • Bridgman’s agricultural supplies
  • Cox & Robinson agricultural supplies
    notyouraveragestoreemma's horse Custard moves sacks on command, in his first starring role...

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