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HM Equestrian becomes Country & Stable of Olney

Posted on Friday, May 24, 2013 by Heather Dodd

CountryStableLogowithurl for Central Horse News small
Family-run equestrian supplies business HM Equestrian, trading successfully since 2012, is re-branding itself as Country & Stable of Olney, the better to highlight the many ranges it offers that befit enthusiasts of all country pursuits.

Alongside specialist equestrian equipment such as rugs, saddlery, tack and safety gear from household names including Horseware Ireland, John Whitaker and Champion, Country & Stable of Olney also features clothing from Toggi, Musto, Lucinda Green and Pessoa among others. The company’s focus is on stocking high-quality products that combine performance and comfort with style, eye-catching design, durability and competitive pricing.

Natural evolution

Having started out catering specifically for equestrian sports, the increasing popularity of the country market ranges stocked by the company provided a natural evolution towards the decision to re-brand.

Nick McFarland, Managing Director of Country & Stable of Olney, said, “As a new business that’s growing fast and adding great new ranges weekly it’s important to ensure that your brand speaks to both your existing and potential customers. Country and Stable says exactly who we are, outfitters of high quality attire for both the countryside and the stable be that for you, your horse or your dog”

Core values retained

Of course the secret behind any effective re-launch is not to lose sight of the company’s core values. In the case of Country & Stable of Olney these are a strong passion for providing the very best in equipment and clothing for country recreation; knowledgeable and friendly customer service; and a unique form of packaging that compliments the quality of the products on offer.

Accompanying the rebrand is a new website, which offers a superior browsing experience with useful information for customers, including details of the next-day delivery policy on orders placed before 2.30pm, which is free with an order value of £50.00 plus.

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